becca h. thompson

“Made you look”.

It’s my favorite part of storytelling. The first crucial seconds that fight for your attention. Centaurs in showers, talking spaghetti stains, a shirtless Jason Mamoa. Lot’s of people can do the “made you look” part. The harder part is what comes after. The “made you listen” and “made you care” components. This is where I thrive. I love finding ways to give a brand ownership of their expertise and an impactful connection with their audience that drives results. 

Check my search history. 

I’m curious about everything. If something isn’t in my CPG, tech, beauty or finance background, just give me a strong wi-fi signal and a few hours. My curiosity extends to activations too. Traditional, digital, experiential, social, direct mail, live shopping, podcasting. The means in which a story is told should always be as strategic as the story itself. 

A know-it-some >  a know-it-all. 

My younger brothers would be shocked to hear me say this, but I’m a “know-it-some” kind of creative director. I believe if you’re not listening and learning, you’re not leading. Name a killer idea that wasn’t born from killer collaboration. My approach to running a team is inspired by my own journey. Mentors that were quick to empower, engage, empathize and drop their ego and dig in when a project called for more hands on deck. 

My 5-9.

Yes, that’s a.m. This early bird can be found listening to 90’s radio while running, packing a crust-free sandwich for a kid, and getting the latest updates on a Thai street dog rescue I follow religiously on social media.